Mission Statement

Implementation of Mission Statement

1. Globalization

Invited World-Famous Marketing Scholars: Special Lecture and Paper presentation
2001 Spring Conference	 Prof. John A. Murray, Invited lecture   (Trinity College Dublin, University of Dublin, Ireland)
2003 Fall Conference	 Prof. Hairong Li, session chair and paper presentation   (Michigan State University, U.S.A)
2004 Spring Conference	 Prof. Kara Chan, session chair and paper presentation   (Hong Kong Baptist University, Hong Kong)
	 Robert Pennington, paper presentation   (National Chung Hsing University, Taiwan)
2004 Fall Conference	 Prof. Kanesawa Sangki, paper presentation (Fujitokoha University, Japan)
	 Prof. Charles R. Taylor, session chair and paper presentation(President,   American Academy of Advertising and Villanova University, U.S.A)
2005 Spring Conference	 Prof. Shintaro Okazaki, paper presentation   (Autonomous University of Madrid)
	 Prof. Barry Babin, special lecture   (President-Elect, AMS and University of Southern Mississippi, U.S.A)
	 Prof. Joseph F. Hair, special lecture   (Past president, AMS and Louisiana State University, U.S.A)
2005 Fall Conference	 Prof. Guijun Zhuang, paper presentation (Xi'an Jiatong University, China)
	 Prof. Richard P. Bagozzi, special lecture (University of Michigan)
	 Prof. Charles R. Taylor, paper presentation (President,   American Academy of Advertising and Villanova University, U.S)
	 Prof. Udo Wagner, paper presentation (Vice-president,   European Marketing Academy and University of Vienna, Austria)
2006 Spring International Conference	 Prof. Li Guihua, paper presentation (Nankai University, China)
	 Prof. Holly E. Bastow-Shoop, Invited Lecture   (President, International Textile & Apparel Association)
	 Prof. Andrew Sorensen, Keynote Speech   (President, University of South Carolina)
2006 CPM Conference	 Prof. Arch Woodside, paper presentation   (Editor, Journal of Business Research)
2006 Fall International Conference	 Prof. Nancy Miller, paper presentation (University of Nebraska, Lincoln)
	 Prof. Richard P. Bagozzi, Invited lecture (University of Michigan)
	 Prof. O.C. Ferrel, Invited Lecture (University of Wyoming)
2007 Spring International Conference	 Prof. Merrie Brucks, Keynote Speech   (President, Association for Consumer Research & University of Arizona)
	 Prof. Sidney Levy, Invited Lecture (University of Arizona)
	 Prof. Rajan Nataraajan, Invited Lecture (Auburn University)   (Editor, Psychology & Marketing)
2008 GMC at Shanghai	 Prof. Naresh Malhotra, Keynote Speaker   (Georgia Tech University)
	 Prof. Russel Winer, Keynote Speaker (New York University)
	 Prof. Robert Lusch, Invited Lecturer (University of Arizona)
	 Prof. Fanghau Wang, Invited Lecturer   (Shanghai Jiao Tong University)
2008 KAMS Int'l Conference	 Prof. David Griffith, Keynote Speaker  (Editor, JIM and Professor, Michigan State University)
	 Prof. Denis Morisset, Paper Presentation  (Executive Director, Luxury Brand Management MBA Program and Professor, ESSEC)
2009 KAMS Spring Int'l Conference and Fashion Marketing Symposium	 Prof. Charles R. Taylor, Progress Report: 2010 GMC at Tokyo  (Editor, International Journal of Advertising and Prof., Villanova University)
	 Prof. Catherine Girard: Paper Presentation  (Professor, Institut Supérieur de Commerce, Ecole Supérieure de Gestion)
2009 KAMS Fall Int'l Conference	 Prof. Charles R. Taylor, Progress Report: 2010 GMC at Tokyo  (Executive Editor, Journal of Advertising Research, and Prof., University of Brimingham)

Co-hosting International Conferences with International Academic Organizations
2002.06 2004.08 2006.07 2007.05 2007.11 2008.03 2008.11 2008.11 2009.10 2009.11 2010.09	Hawaii International Conference on Business at Oahu, Co-host with University of Hawaii ICKAMS 2004: Marketing in Northeast Asia at Yanbian(China), Co-host with Yanbian University 2006 AMS/KAMS CPM Conference With Academy of marketing Science. 2007 Joint EMAC-KAMS Symposium with European Marketing Academy. 2007 Joint ITAA-KAMS Symposium with ITAA. 2008 Global Marketing Conference at Shanghai with Shanghai Jiao Tong University, Yonsei University, China Marketing Academy, Marketing committee of China Management Society. 2008 Joint ITAA-KAMS Symposium with ITAA. Co-hosting the 2008 Joint SMA-KAMS Symposium in St. Petersburg, FL, USA Co-hosting the 2009 Joint ITAA-KAMS Symposium with International Textile and Apparel Association at Bellevue, Washington, USA Co-hosting the 2009 Joint SMA-KAMS Symposium with Society for Marketing Advances at New Orleans, Louisiana, USA Co-hosting the 2010 Global Marketing Conference at Tokyo with Ryutsu Keizai University and Society for Marketing Advances in Chiba, Japan.

 

Globalization of the KAMS Business
Since 2009 Since 2008 Since 2007 Since 2006 Since 2006 Spring International Conference Since 2005 Since 2003 Fall Conference Since 2001 Since 2000	Japan friendly approach was launched. Chinese blogs of JGAMS and KAMS are launched in China. English full text and Chinese abstract for the JGAMS Global Marketing Conference became a global brand. Cooperation with the Society for Marketing Advances was initiated. Chinese abstract is added to the JGAMS China friendly approach has been established. - Chinese KAMS homepage is created. Cooperations with China Marketing Association and Australian and New Zealand Marketing Academy were initiated. 'KAMS Conference' was changed to 'KAMS International Conference' Cooperations with European Marketing Academy and International Textile and Apparel Association were initiated. English is the official working language. Cooperation with the Academy of Marketing Science was initiated. Using Korean and English for conference invitation and program. Inviting world class scholars and practitioners in marketing. Using Korean and English at the KAMS homepage.

 

2. Localization